Market Insight Update 7.12.12 December 7, 2012
Posted by helenorf in : Graduates, Higher Education, Market Research, Marketing, Online Advertising, social media, Thinking ahead, Uncategorized, Update, Website , add a commentHigher Education
- Foreign Language Skills Cost Scottish Businesses
http://www.bbc.co.uk/news/uk-scotland-scotland-business-20499495
- Demonised or Deserving: Are Scottish Universities doing Enough to Attract Poorest Pupils?
http://www.guardian.co.uk/uk/scotland-blog/2012/nov/27/scotland-elite-universities-poorstudents
Competitors
- Strathclyde Picks Up Coveted Title on Awards Night
http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=421997&c=1
Competitors (London)
- London Met: The Full Impact on UK Universities is Yet to be Measured
- London Mayor Says UK Must Remove Students from Immigration Numbers
Social Media
- The Can’t Miss Social Media Trends for 2013
http://www.fastcompany.com/3003473/cant-miss-social-media-trends-2013
- Why Don’t Companies Understand Digital Influence?
http://www.wired.co.uk/news/archive/2012-11/27/digital-influence
- Social Media Savvy People Do Business More Efficiently
- Social Media Making People Anti-Social
http://www.newsday.co.zw/2012/11/27/social-media-making-people-anti-social/
- Build It and They Will Come: Don’t Believe It
- Getting Rid of So So Social Media
http://www.bizcommunity.com/Article/196/16/86083.html
For more details, please contact Helenor Fisher at Helenor.Fisher@gcu.ac.uk
Market Insight Update 09.11.12 November 8, 2012
Posted by helenorf in : Graduates, Higher Education, Market Research, Marketing, Schools and Colleges, social media, Thinking ahead, Website , add a comment- Cost of University Accomodation Doubles in Ten Years
Higher Education
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- Can universities reduce disappointment and regret (and thus improve retention) amongst new first year students?
- Action urged as universities ‘fail to produce enough graduates to become specialist teachers’
- Glasgow’s Cordia Poised to Grab More Private Contracts
- Education guru Keir Bloomer fears Scots Children are Being Forced into Picking Subjects too Early
http://www.dailyrecord.co.uk/news/scottish-news/education-guru-keir-bloomer-fears-1416180
- Bilston Community College Falls Foul of ‘Ever-Changing’ UKBA Regulations
- Teaching Union Rejects Proposals for Mandatory Scottish Literature Exams
- The Disruption of Education: How Technology is Helping Students Teach Themselves
http://www.wonkhe.com/2012/10/26/the-social-mobility-trap-and-why-politicians-fall-into-it/
- Survey Motivation
http://www.wonkhe.com/2012/10/10/survey-motivation/
- Drive Towards Renewable Energy Skills through Higher Education
- Winners of the 2012 Guardian Student Media Awards announced
http://www.guardian.co.uk/gnm-press-office/guardian-student-media-awards-winners-announced-2012
- Graduates Facing Lack of Jobs
http://www.standard.co.uk/panewsfeeds/graduates-facing-lack-of-jobs-8294030.html
Competitors
- Scottish University Unveils New £700k Interpreting Labs
http://www.studenttimes.org/st_news/st_article1.php?article_id=2288
- UWS Launches New Degree in Health
- UK’s first Fraunhofer Centre – at University of Strathclyde – announces new Head
- Heriot-Watt Seeks Ability to Let Overseas Based Students Vote in Union Elections
- Energy Firm Jobs Tie-up with University to Boost Highlands Region
- Scottish University Announces Two New PG Scholarships to Indian & Bangladeshi Students
Competitors (London)
- City is Named as One of the Top 10 Universities for Graduate Starting Salaries
- Cass Full Time MBA Named 30th in the World
http://www.cass.city.ac.uk/news-and-events/news/2012/october/cass-full-time-mba-30th-in-the-world
- King’s Opens US office for Outreach and Partnerships
- University Finances Warning as Applications Fall
http://www.bbc.co.uk/news/education-20208017
Social Media
- Understanding Paid and Earned Reach on Facebook
- 39% of Young People are More Likely to Engage with Online Advertising if it is Relevant to their Interests
- Tumblr Records a Record 20 Billion Page Views per Month
- Companies who have Turned a Disaster into a Social Media Disaster: American Apparel, Celeb Boutique, Kenneth Cole
- IAB study reveals 55% of UK firms have adopted a social business model
for more details, please contact Helenor Fisher at Helenor.Fisher@gcu.ac.uk
ASA’s first ruling on a website’s content April 27, 2011
Posted by stephenr in : Online Advertising, Website , 1 comment so farIt’s not taken long for the ASA to find its first target as part of the widening remit of website content.
The main thing to note here is that if the company doesn’t comply they can be hit in the googles (sorry for that one) when it comes to search engine rankings.
Looks like there’s some law coming at last to the potential wild west that is website content…
Student engagement on Facebook – we need to be smart April 1, 2011
Posted by stephenr in : Schools and Colleges, social media, Thinking ahead, Website , add a commentGood article about how we need to create a useful community to get people to enge with us on facebook: http://usability-ed.blogspot.com/2011/03/facebook-user-attitudes-to-business.html
Employability Centre goes live February 23, 2010
Posted by stephenr in : Update, Website , 1 comment so farThe new Employability Centre website is now live with details about two key projects within the University: Peer Assisted Study Support (PASS) and Caledonian Volunteers (CV).
These two projects are promoted as distinct entities and to help this we also set-up two memorable marketing URLs as redirects: www.gcal.ac.uk/cv and www.gcal.ac.uk/pass.
Next step now is to incorporate the new Centre typeface into the site banner.
Moffat Centre website goes live February 15, 2010
Posted by stephenr in : Website , 2 comments
The new Moffat Centre website has gone live today after a significant redesign.
The new site is one of the flagship websites that have moved into the new t4 driven templates and includes functionality such as rotating homepage marketing panel, news and events archiving functionality and an email sponsorship form.
This standalone website has lead the way in terms of functionality that has been made available to similar non www.gcal.ac.uk websites as well as major centres and projects such as The Caledonian Club and even the next evolution of the School websites.
Arc moves onto Facebook February 8, 2010
Posted by stephenr in : social media, Website , 2 commentsWe’ve recently set-up a facebook site for the Arc, with the primary aim of allowing staff to update everyone who’s become a fan with the latest information on what’s happening around the gym and with classes. This site actually sits quite nicely with the community that’s already established across the Arc and hopefully will be a useful tool in allowing staff, members and just occasional users to engage that bit more.
The site is still in its initial stages but there are big plans for it so make sure you become a fan today.
University news centre visits increase February 1, 2010
Posted by alanh in : Website , 1 comment so farWe’ve been analysing the site’s performance of late and comparing the data to last year. The news centre is just one example of many where we have seen a positive increase in traffic for the new site.
Here’s a snapshot,
January visits 2010
3124 people made 5592 visits to the news centre, compared to 1471 people making 2894 visits in 2009.
