Publications | GCU - Marketing Services

Posted by bean1 in : Internal Communications, Market Research, Marketing, Publications, Schools and Colleges, social media, Uncategorized , 4 comments

Good afternoon

This weeks updates include;

Day, K. (2011) All in this together (shared services), in Public Finance, No 5 May 2011, pp28-31

Discusses the increasing use of shared services in the public sector in an attempt to find savings. Describes recent activity in local government with regard to shared services. Argues that sharing is not a quick-fix option and should not be seen as the only solution. Suggests that phasing in shared services could be more effective.

Office for National Statistics (2011) Families and households in the UK, 2001 to 2010 (Statistical bulletin) ONS

Presents statistics on the number of families by type, and children in families by type. Includes statistics on household size, household types, and people living alone. Notes that in 2010 there were 17.9 million families in the UK, of which 12.2 million consisted of a married couple with or without children.

Adamson, J., Poultney, J, and Stutz, A. (2011) Increasing the engagement of young people in positive activities (Youth knowledge review 1) Centre for Excellence and Outcomes in Children and Young People’s Services

Notes that around 75% of young people participate in some form of positive activity, the most common form being sport and physical activity. Looks at barriers to participation and suggests that there is limited quantitative evidence about many of the principal perceived benefits of young people’s participation in positive activities.

Buie, E. (2011) Game to learn: computers can take lessons to the next level, in Times Educational Supplement Scotland, No 2211 22 Apr 2011, pp10-11

Suggests that the education system is failing to support the skill needs of the video games industry and calls for the re-direction of resources to prepare children for a digital world and its creative and commercial opportunities. Highlights the need for more rigorous computer science and programming skills alongside science, technology, engineering and maths that have a cross-curricular link to art.

Blee, E. (2011) Making learning Glow, in Agenda NI, No 46 Apr/May 2011, pp88-89

Discusses Glow, Scotland’s national intranet for education. Sets out the benefits of Glow, including its interactivity (providing web conferencing in remote, rural setting for example). Describes improvements which have already been made to Glow. Looks at the need for future improvements, including the use of open standards.

Peakin, W. (2011) Funding of the crowd (using the web to attract start-up funding), in Holyrood, No 253 11 Apr 2011, pp66-67

Discusses Kickstarter, a US-based concept, known as crowd funding, which allows concepts to be tested without economic risk. Explains that since its launch in 2009, it has raised in excess of $35 million for ventures in music, film, art, technology, design, food and publishing. Describes how the initiative works in practice and finds that the concept is being launched in the UK, by Bloom VC (venture catalyst), a Dundee-based company, which aims to support a wide range of start-ups, social enterprises and community ventures.

Blinder, S. (2011) Non European Students Migration to the UK, The Migration Observatory

This briefing sets out to answer key questions about how many students from outside Europe come to the UK, how long they stay, how many family members come with them, what they are studying, whether they work during their study here and how many of them change status and choose to settle permanently in the UK.

All Party Parliamentary Group on Migration (2011) Student immigration reforms and their anticipated economic impacts, APPGM

This paper draws upon available evidence to suggest that International students currently generate critical income for colleges and universities across the UK; Regional universities often function as a hub supporting economic development in their areas; and their success in fulfilling this function is influenced by their ability to attract highly qualified staff and students from across the world.

Hudzik, J. (2011) Comprehensive Internationalization: From Concept to Action, NAFSA

This publication explores the imperative of internationalization, particularly the emerging idea of comprehensive internationalization (CI). CI is an organizing paradigm to think holistically about higher education internationalization and how internationalization is evolving in the early twenty-first century in the United States to involve widening sets of objectives and people on and off campus.

Full details for any of the articles may be obtained from Helenor.Fisher@gcu.ac.uk

Weekly Customer Insight Library Update May 12, 2011

Posted by bean1 in : Market Research, Marketing, Publications, Schools and Colleges, social media , 2 comments

This week’s updates include…

Browne, J. (2011) Living standards during the recession (IFS briefing note 117)

Simulates the effects of employment, earnings, interest rate and tax and benefit changes from 2008 to April 2011 and considers their effects on different types of family and at different points in the income distribution. Suggests that the median income before housing costs will fall by 1.6 per cent between 2008-09 and 2011-12, or £360 a year in 2011-12 prices.

Scottish Government (2011) Skills in Scotland 2010

Presents the results of the Scottish Employers Skills Survey 2010, with regard to recruitment, vacancies, skill gaps and training. Provides an overview of the context of the survey, including the perceived impact of the economic downturn on participating organisations and the challenges that businesses are likely to face in the next 12 months.

HM Inspectorate of Education (HMIE) (2011) Learning in Scotland’s communities

Presents the findings of research into community and learning development (CLD), based upon inspections conducted by HMIE. Discusses the definition of the term ‘learning communities’. Considers some of the potential benefits of learning communities for tackling poverty, combating social exclusion and improving overall health.

HM Inspectorate of Education (HMIe) (2011) Count us in: mind over matter – promoting and supporting mental and emotional wellbeing

Discusses whether pre-school centres, schools and colleges are good at promoting and supporting children and young people’s mental and emotional wellbeing, drawing on evidence from HMIe inspections of schools and colleges.

Spatial Economics Research Centre (2011) The long term impacts of migration in British cities: diversity, wages, employment and prices

Notes that British cities are becoming more culturally diverse, with migration a main driver. Draws on a new 16-year panel of UK cities to explore whether this growing diversity is good for urban economies.

Royal Society (2011) Preparing for the transfer from school and college science and mathematics education to UK STEM higher education

Looks at young people’s pre-university participation in science or mathematics in order to determine the characteristics of the student ‘pool’ available to undertake science, technology, engineering and mathematics (STEM) first degree courses in the UK.

Glasgow Economic Review (2010) Glasgow economic/labour market indicators

Presents key economic indicators for Glasgow. Covers economic output, jobs, residents in work, economic inactivity, private investment and development activity, population, tourism, enterprises and office and business space. (Labour Market information folder)

House of Commons, Work and Pensions Committee (2011) Youth unemployment and the Future Jobs Fund: first report of 2010-11

Discusses the Future Jobs Fund (FJF), which aimed to help local authorities and other organisations tackle joblessness among young people. Looks at the design of the FJF programme and the reasons for its termination.

UK Commission for Employment and Skills (UKCES) (2011) The use of LMI in online career direction and learning

Looks at the responsiveness of the online careers market in providing Labour Market Information (LMI) and Information, Advice and Guidance (IAG). Considers what drives the provision of LMI in an online careers context, the extent to which national data and other publicly-funded sources of LMI are currently provided within the online careers market or could add value to the online careers market, and what the role of government should be in achieving the proposed transformation of IAG services in the context of an analysis of the current and emerging online careers market.

If you would like full copies of any of the articles mentioned, please contact Helenor Fisher at Helenor.Fisher@gcu.ac.uk

Weekly Customer Insight Library Update May 12, 2011

Posted by bean1 in : Market Research, Marketing, Publications, Schools and Colleges, social media , 2 comments

As a resource to all staff, a selection of education related articles is available from the Marketing and Communication department’s Customer Insight Library, updated on a weekly basis. Updates detail a short synopsis of each article. This week’s updates include…………..

Mackintosh, K. (2011) Clearing the air (tackling smoking in Scotland), in Holyrood, Mar 2011, pp41-44

Reviews the benefits associated with the ban on smoking in public places which came into effect in Scotland in 2006: reduced hospital admissions for heart attacks, reduced child asthma rates and reduced smoking rates.

Bennion, J. (2011) Changing course (careers), in Planning, No 1906 8 Apr 2011, pp23-24

Considers what planners can do to avoid redundancy and improve their chances of a return to work following redundancy. Argues that training can help minimise the threat of redundancy, as well as assist in a return to work.

Rafferty, Frances (2011) Better technology skills can transform people’s lives, in Basic Skills Bulletin, No 91 Mar 2011, p14

Reports that a soon-to-be-published survey by trade union Unison has found that almost half of respondents would like to improve their IT skills. Includes a case study of ‘emergency’ response learning centres set up to help workers threatened with redundancy learn new skills and network.

Breznitz, S. (2011) Improving or impairing? Following technology transfer changes at the University of Cambridge, in Regional Studies, Vol 45 No 4 Apr 2011, pp463-478

Draws on a case study of the University of Cambridge to argue that the relationship between university contribution and industrial/entrepreneurial growth in the surrounding region is not as straightforward as some theory suggests, but depends to a significant degree on universities’ resources, policies and organisation, as well as on industry’s response to the knowledge and innovation they generate.

HM Government (2011) Opening doors, breaking barriers: a strategy for social mobility

Outlines the government’s approach to increasing social mobility. Reviews evidence and trends in social mobility, comparing the UK with other countries. Sets out action to be taken in the foundation years, including the promotion of early intervention, parenting assistance, support for high-quality early years services and access to affordable and high-quality early education and care.

Hodge, S. (2011) ‘Healthipedia’ (health literacy in a computer literate society), in Perspectives in Public Health, Vol 131 No 2 Mar 2011, pp62-63

Argues that health literacy has an important role to play in helping people make reasoned decisions about their own health needs. Suggests that while the internet provides enormous access to information, this has not substantially improved people’s comprehension of complex issues.

For further details and copies of the full articles, please contact Helenor Fisher at Helenor.Fisher@gcu.ac.uk

New contact for advertising and publications February 2, 2010

Posted by clairem in : Advertising, Branding, Publications , add a comment

As one member of the team heads off on maternity leave, Marketing and Communications welcomes its very own new addition – Marketing Communications Officer, Gill Gordon. Gill will be covering Claire McQuillan’s role from now until September, managing the university’s advertising activities and production of its core student recruitment publications/prospectuses.

If you have any enquiries relating to advertising or publications during this time, Gill can be contacted at gillian.gordon@gcal.ac.uk

GCU – Marketing Services

Market Insight Update 11.03.13 March 8, 2013

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Market Insight Update 21.12.12 December 21, 2012

Weekly Customer Insight Library Update May 12, 2011

Weekly Customer Insight Library Update May 12, 2011

Weekly Customer Insight Library Update May 12, 2011

New contact for advertising and publications February 2, 2010

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GCU – Marketing Services

Market Insight Update 11.03.13 March 8, 2013

Market Insight Update 18.02.13 February 18, 2013

Market Insight Update 14.01.13 January 14, 2013

Market Insight Update 21.12.12 December 21, 2012

Weekly Customer Insight Library Update May 12, 2011

Weekly Customer Insight Library Update May 12, 2011

Weekly Customer Insight Library Update May 12, 2011

New contact for advertising and publications February 2, 2010

Archives

Blogroll

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GCU Press Releases

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