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Market Insight Update 04.02.13 February 1, 2013

Posted by helenorf in : Graduates, Higher Education, Internal Communications, Market Research, Marketing, Online Advertising, social media, Update , add a comment

Higher Education

 

http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=422537&c=1

 

http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=422523&c=1

 

http://www.standard.co.uk/news/education/university-applications-rise-after-fee-hikes-8472492.html

 

http://www.belfasttelegraph.co.uk/news/education/record-number-of-students-apply-to-northern-ireland-universities-16268389.html#ixzz2JdOFHXWO

 

http://www.telegraph.co.uk/education/universityeducation/9838173/Poorer-students-rise-to-university-challenge-as-fees-put-off-middle-class.html

 

http://www.alexwood.org.uk/2013/01/scots-believe-in-equality-but-deliver-a-quite-different-message-to-their-children/

 

 

Competitors

http://www.itp.net/592042-heriot-watt-to-hold-student-programmer-contest#.UQjaUvJ8OM4

 

 

 

Competitors (London)

 

http://www.ft.com/cms/s/2/568befb8-6b9e-11e2-a700-00144feab49a.html#axzz2JdMqcER0

 

http://www.constructionenquirer.com/2013/01/30/go-ahead-for-urbanest-1100-bed-london-student-scheme/

 

 

 

Social Media

 

http://mashable.com/2013/01/23/twitter-vine-videos/

 

http://www.marketingweek.co.uk/news/marketers-must-spend-more-seriously-on-social/4005487.article

 

http://www.slideshare.net/stepholeigh/social-media-for-personal-branding-16244937

 

http://www.linkedin.com/today/post/article/20130130190213-2967511-7-keys-to-insanely-happy-customers-in-the-social-media-era

 

For more information, please contact Helenor Fisher at Helenor.Fisher@gcu.ac.uk

Weekly Customer Insight Library Update May 12, 2011

Posted by bean1 in : Internal Communications, Market Research, Marketing, Publications, Schools and Colleges, social media, Uncategorized , 4 comments

Good afternoon  

This weeks updates include;

 Day, K. (2011) All in this together (shared services), in Public Finance, No 5 May 2011, pp28-31

Discusses the increasing use of shared services in the public sector in an attempt to find savings. Describes recent activity in local government with regard to shared services. Argues that sharing is not a quick-fix option and should not be seen as the only solution. Suggests that phasing in shared services could be more effective. 

 Office for National Statistics (2011) Families and households in the UK, 2001 to 2010 (Statistical bulletin) ONS

Presents statistics on the number of families by type, and children in families by type. Includes statistics on household size, household types, and people living alone. Notes that in 2010 there were 17.9 million families in the UK, of which 12.2 million consisted of a married couple with or without children.

 Adamson, J., Poultney, J, and Stutz, A. (2011) Increasing the engagement of young people in positive activities (Youth knowledge review 1) Centre for Excellence and Outcomes in Children and Young People’s Services

Notes that around 75% of young people participate in some form of positive activity, the most common form being sport and physical activity. Looks at barriers to participation and suggests that there is limited quantitative evidence about many of the principal perceived benefits of young people’s participation in positive activities.

Buie, E. (2011) Game to learn: computers can take lessons to the next level, in Times Educational Supplement Scotland, No 2211 22 Apr 2011, pp10-11

Suggests that the education system is failing to support the skill needs of the video games industry and calls for the re-direction of resources to prepare children for a digital world and its creative and commercial opportunities. Highlights the need for more rigorous computer science and programming skills alongside science, technology, engineering and maths that have a cross-curricular link to art. 

 Blee, E. (2011) Making learning Glow, in Agenda NI, No 46 Apr/May 2011, pp88-89

Discusses Glow, Scotland’s national intranet for education. Sets out the benefits of Glow, including its interactivity (providing web conferencing in remote, rural setting for example). Describes improvements which have already been made to Glow. Looks at the need for future improvements, including the use of open standards. 

 Peakin, W. (2011) Funding of the crowd (using the web to attract start-up funding), in Holyrood, No 253 11 Apr 2011, pp66-67

Discusses Kickstarter, a US-based concept, known as crowd funding, which allows concepts to be tested without economic risk. Explains that since its launch in 2009, it has raised in excess of $35 million for ventures in music, film, art, technology, design, food and publishing. Describes how the initiative works in practice and finds that the concept is being launched in the UK, by Bloom VC (venture catalyst), a Dundee-based company, which aims to support a wide range of start-ups, social enterprises and community ventures. 

 Blinder, S. (2011) Non European Students Migration to the UK, The Migration Observatory

This briefing sets out to answer key questions about how many students from outside Europe come to the UK, how long they stay, how many family members come with them, what they are studying, whether they work during their study here and how many of them change status and choose to settle permanently in the UK. 

 All Party Parliamentary Group on Migration (2011) Student immigration reforms and their anticipated economic impacts, APPGM

This paper draws upon available evidence to suggest that International students currently generate critical income for colleges and universities across the UK; Regional universities often function as a hub supporting economic development in their areas; and their success in fulfilling this function is influenced by their ability to attract highly qualified staff and students from across the world. 

 Hudzik, J. (2011) Comprehensive Internationalization: From Concept to Action, NAFSA

This publication explores the imperative of international­ization, particularly the emerging idea of comprehensive internationalization (CI). CI is an organizing paradigm to think holistically about higher education internation­alization and how internationalization is evolving in the early twenty-first century in the United States to involve widening sets of objectives and people on and off campus.

 

Full details for any of the articles may be obtained from Helenor.Fisher@gcu.ac.uk