Weekly Customer Insight Library Update May 12, 2011
Posted by bean1 in : Market Research, Marketing, Publications, Schools and Colleges, social media , trackbackAs a resource to all staff, a selection of education related articles is available from the Marketing and Communication department’s Customer Insight Library, updated on a weekly basis. Updates detail a short synopsis of each article. This week’s updates include…………..
Mackintosh, K. (2011) Clearing the air (tackling smoking in Scotland), in Holyrood, Mar 2011, pp41-44
Reviews the benefits associated with the ban on smoking in public places which came into effect in Scotland in 2006: reduced hospital admissions for heart attacks, reduced child asthma rates and reduced smoking rates.
Bennion, J. (2011) Changing course (careers), in Planning, No 1906 8 Apr 2011, pp23-24
Considers what planners can do to avoid redundancy and improve their chances of a return to work following redundancy. Argues that training can help minimise the threat of redundancy, as well as assist in a return to work.
Rafferty, Frances (2011) Better technology skills can transform people’s lives, in Basic Skills Bulletin, No 91 Mar 2011, p14
Reports that a soon-to-be-published survey by trade union Unison has found that almost half of respondents would like to improve their IT skills. Includes a case study of ‘emergency’ response learning centres set up to help workers threatened with redundancy learn new skills and network.
Breznitz, S. (2011) Improving or impairing? Following technology transfer changes at the University of Cambridge, in Regional Studies, Vol 45 No 4 Apr 2011, pp463-478
Draws on a case study of the University of Cambridge to argue that the relationship between university contribution and industrial/entrepreneurial growth in the surrounding region is not as straightforward as some theory suggests, but depends to a significant degree on universities’ resources, policies and organisation, as well as on industry’s response to the knowledge and innovation they generate.
HM Government (2011) Opening doors, breaking barriers: a strategy for social mobility
Outlines the government’s approach to increasing social mobility. Reviews evidence and trends in social mobility, comparing the UK with other countries. Sets out action to be taken in the foundation years, including the promotion of early intervention, parenting assistance, support for high-quality early years services and access to affordable and high-quality early education and care.
Hodge, S. (2011) ‘Healthipedia’ (health literacy in a computer literate society), in Perspectives in Public Health, Vol 131 No 2 Mar 2011, pp62-63
Argues that health literacy has an important role to play in helping people make reasoned decisions about their own health needs. Suggests that while the internet provides enormous access to information, this has not substantially improved people’s comprehension of complex issues.
For further details and copies of the full articles, please contact Helenor Fisher at Helenor.Fisher@gcu.ac.uk
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