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ASA’s first ruling on a website’s content April 27, 2011

Posted by stephenr in : Online Advertising, Website , 1 comment so far

It’s not taken long for the ASA to find its first target as part of the widening remit of website content.

The main thing to note here is that if the company doesn’t comply they can be hit in the googles (sorry for that one) when it comes to search engine rankings.

Looks like there’s some law coming at last to the potential wild west that is website content…

Monthly Marketing Forum April 6, 2011

Posted by lme1 in : Market Research, Marketing , add a comment

The market research team delivered a presentation at the recent monthly marketing forum on Wednesday 30 March – see link below. If you require further information, help or advice about market research please contact the team on marketresearch@gcu.ac.uk

2010 Barometer summary presentation

Monthly Marketing Meeting April 6, 2011

Posted by lme1 in : Update , add a comment

Please note that the monthly marketing forums scheduled for April, May and June have been cancelled. We are reviewing these meetings and will inform you of new dates. If you have any suggestions about the structure of these meetings or any content you would like to see included please contact me on lisa.meikle@gcu.ac.uk

Student engagement on Facebook – we need to be smart April 1, 2011

Posted by stephenr in : Schools and Colleges, social media, Thinking ahead, Website , add a comment

Good article about how we need to create a useful community to get people to enge with us on facebook: http://usability-ed.blogspot.com/2011/03/facebook-user-attitudes-to-business.html