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Marketing Conference Meeting February 26, 2010

Posted by lme1 in : Update , add a comment

The next Marketing Conference Meeting will be held on Tuesday 30 March, 12noon-1.30pm.  Please forward all agenda items to Lisa Meikle on 0141 331 8689 or lisa.meikle@gcal.ac.uk

Employability Centre goes live February 23, 2010

Posted by stephenr in : Update, Website , 1 comment so far

The new Employability Centre website is now live with details about two key projects within the University: Peer Assisted Study Support (PASS) and Caledonian Volunteers (CV).

These two projects are promoted as distinct entities and to help this we also set-up two memorable marketing URLs as redirects: www.gcal.ac.uk/cv and www.gcal.ac.uk/pass.

Next step now is to incorporate the new Centre typeface  into the site banner.

Word of mouth vs word of mouse! February 18, 2010

Posted by alison in : Market Research, social media, Thinking ahead , add a comment

Here’s a really fascinating summary of research about word of mouth and influencer marketing. It’s by Dave Roberts who, some of you will remember, did some consultancy for us a couple of years back. Lots of food for thought and I’d welcome views and ideas from all.

Moffat Centre website goes live February 15, 2010

Posted by stephenr in : Website , 2 comments

Moffat Centre websiteThe new Moffat Centre website has gone live today after a significant redesign.

The new site is one of the flagship websites that have moved into the new t4 driven templates and includes functionality such as rotating homepage marketing panel, news and events archiving functionality and an email sponsorship form.

This standalone website has lead the way in terms of functionality that has been made available to similar non www.gcal.ac.uk websites as well as major centres and projects such as The Caledonian Club and even the next evolution of the School websites.

Arc moves onto Facebook February 8, 2010

Posted by stephenr in : social media, Website , 2 comments

We’ve recently set-up a facebook site for the Arc, with the primary aim of allowing staff to update everyone who’s become a fan with the latest information on what’s happening around the gym and with classes. This site actually sits quite nicely with the community that’s already established across the Arc and hopefully will be a useful tool in allowing staff, members and just occasional users to engage that bit more.

The site is still in its initial stages but there are big plans for it so make sure you become a fan today.

New contact for advertising and publications February 2, 2010

Posted by clairem in : Advertising, Branding, Publications , add a comment

As one member of the team heads off on maternity leave, Marketing and Communications welcomes its very own new addition – Marketing Communications Officer, Gill Gordon. Gill will be covering Claire McQuillan’s role from now until September, managing the university’s advertising activities and production of its core student recruitment publications/prospectuses.

If you have any enquiries relating to advertising or publications during this time, Gill can be contacted at gillian.gordon@gcal.ac.uk

University news centre visits increase February 1, 2010

Posted by alanh in : Website , 1 comment so far

We’ve been analysing the site’s performance of late and comparing the data to last year. The news centre is just one example of many where we have seen a positive increase in traffic for the new site.

Here’s a snapshot,

January visits 2010

3124 people made 5592 visits to the news centre, compared to 1471 people making 2894 visits in 2009.