Lifesapps CEO, Andrew Mulford said: “The support given by GCU was outstanding, both in the professionalism of their engagement with us and the thoroughness of their testing regime. They understood the app almost immediately and, due to its intended use, wanted to put it through some severe tests, which we welcomed. The usability tests involved individuals with no medical training working through difficult scenarios. iCEaid scored very highly for intuition and ease of use, even though more than 80% of the testers selected by GCU had not used an iPhone before, let alone seen the app. We were very impressed with the scientific thoroughness of GCU’s approach, and of course, delighted with the outcome.”

The project was developed with the help of a Star Grant.

Give the Applied Knowledge Exchange a ring to find out more about our facilities and services for business on 0141 331 3189 or email appliedknowledgeexchange@gcu.ac.uk

GCU is internationally recognised for innovative programmes that combine academic and business excellence with practical experience and globally recognised professional accreditations including:

• CIPD; Institute of Risk Management, Chartered Insurance Institute, Institute of Operational Risk, RICS, PMI, SHRM, CMI, BCS
• Chartered Institute for Securities & Investment (CISI) Centre of Excellence and home of Chartered Banker in London.

More about us: www.gcu.ac.uk/gsbs

City Week speakers include Rt Hon William Hague MP, Foreign Secretary, Stephen King, Group Chief Economist, HSBC Bank Plc
and Dr. Gerard Lyons, Chief Economist and Group Head of Global Research, Standard Chartered Bank.

GCU is a leading light in working with Social Enterprises and the Third Sector, developing unique Masters level programmes for people working in these areas. GCU is also home to the Yunus Centre for Social Business and Health, involved in pioneering research examining the relationship between social business and health improvement.

The magazine focuses on recent business and knowledge transfer activity at GCU. This edition contains details of Knowledge Transfer Partnerships (KTPs) and our work with the energy sector, food and drink companies and our Business Academies with companies.

For more information, please take a look inside the magazine.

GCU’s head of European Programmes, Mark Anderson, brought together colleagues in an open forum session to discuss Social Innovation. “Social Innovation is becoming a watchword for the European Commission,” says Anderson. 

GCU already has many strengths in Social Innovation, including innovative research in Social Business and Health from the Yunus Centre, research in agriculture, socio-economic development and vulneral populations. GCU is also running Scotland’s only MSc programme in Social Enterprise.

Find out more about our work in Social Innovation.

From biomechanics research in our school of health, to a presentation from Marks & Spencer on its Plan A sustainability programme, to Social Enterprise at GCU, you can find a variety of content to browse.

Click here to visit our YouTube Channel.

The Summer 2011 edition of GCU’s Exchange magazine, representing all the latest business news from the Applied Knowledge Exchange, is now out.

This edition features GCU’s partnership with FMC Technologies, GCU’s food and drink activities – including an event with Marks & Spencer and the new Scottish Food Innovation Network – as well as our work with the Third Sector. 

For your print copy, email appliedknowledgeexchange@gcu.ac.uk with your name and address or view it online at www.gcu.ac.uk/business

The Scottish Funding Council (SFC) is to invest £2.64 million in The Scottish Universities Industry Innovation Network for Food and Drink, which will work to meet the research and innovation needs of Scottish food and drink companies. Working in partnership with businesses and their supporting trade sectors, academics from multiple disciplines will work to deliver a range of knowledge exchange projects in areas including food science, supply chain development, waste management, packaging design and marketing for the benefit of industry.

Led by the University of Aberdeen, the University of Abertay Dundee and Heriot-Watt University together with Interface, the Network is specifically designed to meet the needs of the Scottish food and drink industry expressed by its members during a consultation process. 

GCU’s expertise in Food and Drink includes marketing, food sciences, packaging design, sustainability and nutrition.

Hope you like it and if you would like more details on anything, go to www.gcu.ac.uk/business

Taking place at Glasgow’s Corinthian Club at 6pm on the 5th May 2011, the event will include a talk from Isabell Majewsky from Go Group and a chance to network over refreshments and a buffet.

GCU has several EU projects underway in sectors including engineering, sustainability and innovation, and can help businesses network within the European community and access EU funding.

The Go Group is one of Scotland’s leading business support organisations, focusing on how to start-up and grow companies by encouraging innovation and developing people and skills.

To register for this free Glasgow networking event, click on  http://iktglasgownetworking.eventbrite.com