Hello everyone

Welcome to our E-Branding module blog for students in GCU London. Over the next few weeks we will be using this interactive weblog to encourage debate and discussion relating to the concepts and contextualised content you engage with in E-Branding (basically linking the academic theory to the live practices of your field). Please use the blog by interacting with fellow students, uploading interesting articles and weblinks

Also try to make full use of the web links, the online articles that you can access and the online lectures, and participate in the topics that we will post as we progress through the module.

The academic staff will endeavour to make posts to this site at least once a week and we would hope that you will also maintain a regular watch on the site and contribute. Remember learning is collaborative and interaction breeds innovation, which is at the core of E-Branding. We will, of course, also be meeting face to face during the visits of your lecturers for lectures, and for mentoring sessions where you can engage with us, so that in no time at, all we should be clarifying concepts and debating in fierce but fun manner.

In the meantime, happy blogging!

Antoinette Fionda-Douglas, and Dr Douglas Chalmers