In the third of our four guest interviews I spoke with former Director of the Edinburgh Fringe and Associate Director of Festivals and Events International, Paul Gudgin about how to engage event audiences. Once you have listened to this interview you should complete the following readings:
e) Goldblatt, Joe., (2002) “Online marketing” from Goldblatt, Joe., Special Events: Twenty-First Century Global Event Management. pp.281-287, New York,: John Wiley & Sons Inc.
e) Getz, Don, (1997) “Communications – Reaching the customer” from Getz, Don, Event management & Event tourism pp.304-330, New York,: Cognizant Communication Corp.
r) Masterman, Guy, (2004) “Innovative communications” from Masterman, Guy, Strategic sports event management pp.167-190, Oxford,: Elsevier Butterworth-Heinemann.
