The purpose of this lecture is to provide students with an understanding of key considerations impacting upon the operationalisation of strategic vision, in the events sector.
Once you have listened to the audio lecture and downloaded the powerpoint slides you should undertake the following readings to enhance your learning:
(E) Johnson, G. & Scholes, K. (2002) Exploring Corporate Strategy. Harlow: Pearson Education Limited. Chapter 9.
(E) Getz, D. (2007) Event Studies. Oxford: Butterworth-Heinemann. Chapter 10.
(R) Bowdin, G.; Allen, J.; O’Toole, W.; Harris, R. & McDonnell, I. (2006) Events Management. Oxford: Butterworth-Heinemann. Chapter 6.
